John Moore gave this excellent presentation at Word of Mouth Supergenius in 2009 about things you can do to make your company more remarkable. John is also a terrific public speaker. Check out John’s popular marketing blog Brand Autopsy for more great word of mouth marketing insights.
-The average lifespan of a Fortune 500 company is 14,600 days.
-The bad thing about buzz is that it is often very temporary. Your goal should be to have sustained buzz over the long term.
-Buzz doesn’t create evangelists. Evangelists create buzz.
-The fruit of an evangelical customer is a new customer.
-3 secrets to buzz: great customer experience, explaining complicated things in simple terms, and being entertaining.
-Advertising still works. Entertaining advertising can be memorable and start discussions. An example is The Most Interesting Man in the World.
-The more obvious you are the more original you appear. An example of this is improv comedy.
-Voodoo Doughnut creates unique doughnuts like a doughnut with bacon on top or a giant sized doughnut that gets people to have a reaction and talk about them.
-People take pictures of their Voodoo doughnuts and share them online.
-A company’s personality will always be their best form of advertising.
-“Every person who wears our shoes becomes a marketer of our shoes.” -Tom Shoes
-Rackspace built their company culture around fanatical customer support.
-Whether you are B2C or B2B, you are people to people always.
-Companies that share more than they are comfortable sharing earn love from customers.
You can also check out John’s book Tribal Knowledge:
Creative Commons Photo courtesy of Josh Hallett