Kwik-E-Marts Now Open

To promote the Simpsons’ Movie, a dozen 7-Eleven stores have temporarily turned into the fictional chain of Kwik-E-Marts from the Simpsons’s show by changing their signs and uniforms. 7-Elevens everywhere will also be selling previously fictional foods like Buzz Cola and Krusty O’s cereal which have been flying off the shelves. This is one of the most creative movie promotions I have ever heard of and it’s generating great buzz. I first heard of it from one co-worker who said, “did you know they opened a Kwik-E-Mart down the street?” and another co-worker proudly displays his Buzz Cola and Krusty O’s cereal at his cubicle. The campaign has started many conversations around the Simpsons and that is exactly what the marketing team wants.