“Getting someone, who has a need, to know, like and trust you.” -John Jantsch
“The aim of marketing is to make selling superfluous.” -Peter Drucker
“Marketing is about communicating true value and significance to your audience.” –Ian Lurie
“Marketing is telling a story about that value that resonates with people enough that they want to give you money.” -Seth Godin’s Startup School podcast
“Attracting attention and building demand for what you’ve created.” -Josh Kaufman in The Personal MBA
“Marketing is the act of connecting customers to products.” -Jeremiah Owyang
“The profitable getting and keeping of good customers.” -Jeffery J. Fox in How to Become a Marketing Superstar
“Marketing is the process by which companies create customer interest in goods or services.” -Wikipedia
“Marketing is the process of anticipating, managing, and satisfying the demand for products, services, and ideas.” -Wharton Business School
“The purpose of marketing is to create and keep customers while making selling superfluous.” -Tom Asacker
“Marketing is every bit of contact your company has with anyone in the outside world.” -Jay Conrad Levinson in Guerrilla Marketing
“Marketing is the pervasive set of activities that attempt to influence individual or organizational choice.” -Laura Adams in the MBA Working Girl Podcast
Creative Commons photo by mastermaq
1 thought on “12 Great Definitions of Marketing”
WOW, All great comments, in particular: “The aim of marketing is to make selling superfluous.” -Peter Drucker. This is our philosophy, although we have branded it Pay Per Sale, it is in essence marketing that makes selling superfluous. A great marketer is worth his weight in gold or better.
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