In this presentation Mike Volpe from Dreamforce, CMO of HubSpot, discusses the negative aspects of marketing automation and makes a case for inbound marketing. You can learn more from Mike Volpe by following him on Twitter at @mvolpe or checking out his weekly marketing show Marketing Update.
Here are some of my takeaways from the presentation:
Pretend a kitten dies when you email a cold list with an untargeted message.
Contact information on a list changes at a rate of about 25% per year.
People lose interest over time in an email campaign.
There are 200 million Gmail users.
There are more social media users than email users.