Mike Volpe Presentation on the Dangers of Marketing Automation

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In this presentation Mike Volpe from Dreamforce, CMO of HubSpot, discusses the negative aspects of marketing automation and makes a case for inbound marketing. You can learn more from Mike Volpe by following him on Twitter at @mvolpe or checking out his weekly marketing show Marketing Update.

Here are some of my takeaways from the presentation:

  • Pretend a kitten dies when you email a cold list with an untargeted message.
  • Contact information on a list changes at a rate of about 25% per year.
  • People lose interest over time in an email campaign.
  • There are 200 million Gmail users.
  • There are more social media users than email users.
  • 86% of C-level executives have a smartphone.
  • Include social links in your emails.
  • Make it easy to share your emails.
  • Make sure your site is optimized for mobile.