The Most Accurate (and Free) Way to Track Google Rankings

Organic rankings on Google are widely misunderstood, and ranking data is often obtained improperly and misinterpreted as a result. Naturally, if you are conducting an SEO campaign, you will want to review ranking data; otherwise, you will not have an easy time evaluating whether your efforts are having a positive or negative result. The good … Read more The Most Accurate (and Free) Way to Track Google Rankings

5 Ways to Boost Your Marketing Campaign With Animation

Video has become a critical component of marketing campaigns these days. A recent study by Nielsen found out that Facebook marketing videos boost brand awareness by 32-65%, increase purchase intent by 44-72%, and enhance video recall by 47-74% during the first 10 seconds of a video. These statistics speak for themselves. And within the umbrella … Read more 5 Ways to Boost Your Marketing Campaign With Animation

How to Influence Online Behavior: The Smarter Screen

The Smarter Screen is a new book about influencing people’s behavior while they are spending several hours a day staring at screens. Author Shlomo Benartzi is a professor at UCLA’s Anderson School of Management and has applied behavioral economics to help Americans increase their savings rates with Richard Thaler. Benartzi writes, “My hope is that … Read more How to Influence Online Behavior: The Smarter Screen

How to Find Most of the Links to Your Site With Google Analytics

If you would like to keep track of every website that has linked to you, Google Analytics can help you find a large percentage of URLs with a link to your site. From your Google Analytics home page click on your website. Then click on “All Referrals” under the Acquisition section on the left sidebar. … Read more How to Find Most of the Links to Your Site With Google Analytics

Launch a Successful Podcast with Podcasters' Paradise

A podcast is one of the best marketing opportunities right now to build an audience and get people to know, like, and trust you. The number of podcast listeners has been growing rapidly due to factors like the widespread adoption of smartphones and new cars that can play podcasts during your commute. Podcasts provide a … Read more Launch a Successful Podcast with Podcasters' Paradise