How to Influence Online Behavior: The Smarter Screen

The Smarter Screen is a new book about influencing people’s behavior while they are spending several hours a day staring at screens. Author Shlomo Benartzi is a professor at UCLA’s Anderson School of Management and has applied behavioral economics to help Americans increase their savings rates with Richard Thaler. Benartzi writes, “My hope is that … Read more

The Value of Intangible Value

Marketers produce massive value for the global economy however most people don’t perceive marketing as an honored profession. In fact, according to a recent Gallop Poll, only 11% of people rated the honesty and ethical standards of advertising practitioners as very high or high. The only two professions that were lower were members of congress … Read more

8 Valuable Takeaways from Mozcon 2013

Every year, Moz brings together some of the most innovative and forward-thinking online marketers for three full days of presentations that are overflowing with insights and tips. Here are some of my key insights from Mozcon 2013. Become an Early Adopter to Get Disproportionate Rewards Darmesh Shah talked about how he was one of the … Read more

20 Influential Marketers Share Their Best Productivity Hack

Marketers often work long hours to execute strategies that deliver results for their companies and to keep their skills current with the constantly changing industry. This can come at the cost of our well-being and happiness due to less time spent on things like exercise, socializing with friends and family, and memorable experiences. Increasing your … Read more