20 Helpful Resources for Learning About Keyword Research

A successful campaign to increase valuable traffic to your website starts with understanding the right keywords that you want your website to rank for. Keyword research can help you determine what potential customers are searching for and uncover opportunities where your site can move up to the first page in search results. The following resources … Read more

Top Interview Questions For Hiring an SEO Writer

Hiring for SEO can be tricky for two reasons: First, it’s difficult if you aren’t overly familiar with SEO yourself, and second, even if you do have an SEO background, it can be tough to know what questions to ask someone because it is such a new industry. Most colleges and universities don’t have classes … Read more

Starting an Online Marketing Consultancy: Interview with Alex Avery

I recently had the chance to chat with Alex Avery, an online marketer who started his own SEO and web design consultancy, Webology Marketing in Seattle, Washington. In this interview he shares insights from his experience of starting an independent SEO business and things that have helped it grow. How did you get started in … Read more

5 Marketing Takeaways from Brandwashed

What kind of behavior brought upon the notion of the Pepsi challenge? Did Pepsi suddenly get curious, wanting to battle with competitor Coke without prompt? No, Pepsi wanted to clean the ‘brandwashed’ associations residing in Coke drinkers’ heads. A number of consumers are ‘brandwashed,’ routinely seeking the same services and products, forming an allegiance to … Read more

David Meerman Scott Talk on Inbound Marketing

David Meerman Scott, author of several successful marketing books including The New Rules of Marketing and PR and World Wide Rave, gave this talk about inbound marketing at the Inbound 2012 conference. Takeaways from the talk: -Hubspot generated a million dollars of business from the free tool, Website Grader. -Amanda Palmer fired her record label … Read more

Tips for Promoting Your Content with Email (Infographic)

This instructographic by Portent Interative provides some helpful tips if you want to reach out to bloggers, editors, and webmasters to try to get a link to your content. Even if you create an awesome piece of content, you still have to promote the content to get it in front of influencers who can help … Read more

Categories SEO