Rand Fishkin Talks About New Opportunities in Search

Rand Fishkin, whose company SEOMoz recently raised an $18 million round of funding, discusses tips for taking advantage of recent changes in search in this webinar for Clickbank.

Here are a few takeaways from the webinar:
-Is search dead? No, 2010 to 2011 was one of Google’s biggest periods of growth for volume of searches.
-A video result that ranked #3 in search results received more traffic than the #1 ranking for SEOMoz for a keyword phrase.
-Search has changed significantly from the old days of 10 blue links.
-Quantity of reviews is an important factor in local rankings.
-A PO Box is not acceptable for Google Places. One alternative is a shared office space.
-Google local uses a citation based algorithm (based on mentions).
-Consistency of local business information is important. Make sure mentions use the correct info.
-YouTube accounts for 26% of videos watched on the Web.
-The role of the SEO professional has expanded.
-Rel=author can significantly help click-through rate in the SERPs.
-You need to host your video with a service like Wistia or Vimeo for your video search rankings to send visitors to your site instead of YouTube.
-It helps to set up a video sitemap for your site.
-No one will put their Google+ profile URL on their business card because it is really long.

Reading the SEOMoz blog regularly is a great way to keep up with the latest changes in the search field and find opportunities to take advantage of.

Photo via Dana Lookadoo from Flickr