9 Resources for Writing Great Blog Headlines

Having a great headline can make the difference between an article that gets thousands of interested readers and an article that is read less than an academic journal article (estimated at an average of 7 readers). The following articles provide great tips and advice for writing great headlines for the Web.

Blogging by Numbers: How to Create Headlines That Get Retweeted Four Hour Work Week
-Coming up with good headlines is an art.
-Focus on an obsession that makes you a little bit weird to come up with topics.
-Seth Godin uses “The Difference Between __ and ___.”

Are Your Titles Irresistibly Click Worthy & Viral?! SEOMoz
-Don’t set the wrong expectation in the title.
-Provide a clear benefit.

7 Sneaky Ways to Write Irresistible Headlines Jonathan Fields
-Adding numbers makes the title more concrete.
-Write headlines that assume that the reader is experiencing something.

10 Sure-Fire Headline Formulas That Work Copyblogger
-Use the “Secret of ___” and share insider knowledge.
-Here’s a Quick Way to ___.
-Get Rid of ____ Once and For All, helps readers solve a pain point.

How to Craft Kick-Ass Titles & Headlines SEOBook
-Self interest usually trumps curiosity.

Headsmacking Tip #21: Write Better Headlines Than Anyone Else SEOMoz
-Your goal is to provide value to your potential customers.
-A decently written article with a fantastic headline is almost like a free lunch.

Why Gawker is Writing Better Headlines Than the Rest of the Web Engage
-The headline is arguably the most important factor in your visibility online.
-Write like real people talk.

7 Reasons Why List Posts Will Always Work Copyblogger
-List headlines are a very old technique in advertising.

Writing Headlines That Get Results Copyblogger
-8 out of 10 people read the headline and only 2 out of 10 read the rest.
-David Ogilvy rewrote one ad headline over 100 times.

Headline Formulas and the Science of High-Converting Copywriting Copy Hackers
-Use proven headline formulas instead of trying to reinvent the wheel each time.
-Effective copywriting is a science.
-Apply Robert Cialdini’s principles of influence to your headlines.
-Learn to _____ without the ______.