In Seth Godin’s latest book, Tribes, he makes his usual attack on traditional thinking, this time on leadership. He describes how the internet makes it it easier than ever to build a tribe, or a following, around your business or your personal brand. Tools such as blogs and Twitter make it easier to attract people who are interested in what you have to say.
You can read the full article here at The Executive Marketing Blog
2 thoughts on “Seth Godin’s Tribes Strong in Inspiration, Light on Substance”
I don’t want to speak out of turn since I haven’t read Tribes, but I am a Seth Godin fan. His point is simple, but the methods are too simplistic. A better book is Primal Branding… much less known, much more poignant, and fundamental in its “how-to” or “ingredient” approach.
~ Vikram Rajan
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