The Fundamentals of Great SEO by Rand Fishkin
-There are about 3 billion searches on Google each day.
-XML sitemaps are recommended but not always needed for smaller sites.
–Google Insights provides great data on keyword trends.
-Average time on site is a good proxy for the value of keywords (find in Google Analytics).
-Good links are editorially given from a trusted source.
–Shared Count is a simple tool that counts social mentions for a page
-Facebook shares had the highest correlation to Google Rankings compared to all other link metrics.
35 Ways to get Links in 35 Minutes by Paddy Moogan
-Strategy is important but you need tactics to show you are making progress.
-Contact sites that use your photo and ask for a photo credit with a link.
-Search for your competitor’s guest post bylines in Google.
-Find guest blogging opportunities at Blog Dash.
–ToutApp for Chrome highlights email addresses found on a page.
-Provide an embed code for images.
-Use IFTTT for outreach. Check out these recipes: http://dis.tl/link-recipes
-Google this -> site:www.amazon.com/gp/pdp/profile/ “Webpage:” “Email:” “keyword”
The State of SEO and Internet Marketing in 2012 by Hubspot
-In search results, 75% go to organic results and 25% to paid ads.
-More than 50% of search queries have no search ads.
-Exact match domains are losing effectiveness (according to correlation study).
Tools Of The Trade by John Doherty
–Rankerizer is a good free tool for checking rankings.
-KeywordSpy is a good free and paid tool for seeing what your competitors rank for.
-Use for Excel Pivot Table to find competitor’s links that don’t link to you: http://dis.tl/exceltrifecta
-Create a Quora scraper in Google Docs: http://dis.tl/quorascraper
-Try taking a blogger out for coffee to build a relationship.
SEO, Site Speed, and Battlestar Galactica by Jonathon Colman
-Customers expect your site to load in 2 seconds or less.
-40% of customers will abandon a site if it takes longer than 3 seconds to load.
-For every 1 second of load time, conversion falls by 7%.
-Remove code from your site that you aren’t using.
-Using CSS sprites for images can reduce the total HTTP requests.
Content Marketing vs. Link Building: Linklove Boston 2012 by Rand Fishkin
-Discover link opportunities by Googling -> “mycompetitor” -“mybrand” site:.edu
-The cost per acquisition of inbound tactics is significantly lower.
-Don’t limit yourself to content that is too specific.
-Use Topsy to search your keywords to see what content is being shared.
-Monitor Twitter for cool photos and ask permission to feature.
Stalking for Links by Wil Reynolds
-Use iGoogle to create a page of RSS feeds about the target person.
-Use Google+ to RSS
-Subscribe to the RSS of their Quora activity.
-Search FollowerWonk for “writer for ___”
-Use IFTTT to notify you when the target person says your location or area of expertise.
-If you don’t know the answer to their Twitter question, RT the question.
Tools for Pulling Rank by Mike King
-Scraper for Chrome can scrape content and export it.
-Yahoo Clues provides demographic data at the keyword level.
–Keyword Eye provides keyword data from a domain name.
-Scrapebox is a tool for scraping keywords from a site.
-Link Research Tools tells you what type of links you need to outrank your competition.
How to Not Fail at SEO by Adam Audette
-Great content + great user experience + SEO will guarantee traffic.
-SEO should be invisible.
-Don’t put SEO front and center on a site.
-Invest in the long run with SEO.
How SEOgadget Builds Links – Searchlove London 2012 by Richard Baxter
-Figure out what the influencers are sharing.
-Conduct a survey of experts in a niche.
Data Makes Your Content Harder, Better, Faster, and Stronger by Kane Jamison
-Using data-based content can be an effective way to earn links.
-Find an industry controversy, conduct a test, share the data, then reach out to people who have talked about the controversy.
-Get data from the web from APIs or scraping and then put it into a visualization.