A New Model for Marketing: Interview with Bob Gilbreath Author of The Next Evolution of Marketing

I am excited to be talking to Bob Gilbreath, author of The Next Evolution of Marketing which outlines a new approach to marketing called marketing with meaning. He has also worked as a brand manager for P&G where he was recognized by AdAge for his turn around of the Mr.Clean brand. He is currently Chief … Read moreA New Model for Marketing: Interview with Bob Gilbreath Author of The Next Evolution of Marketing

Create Valuable Marketing: The Next Evolution of Marketing

In The Next Evolution of Marketing, Bob Gilbreath describes an alternative approach to marketing called “marketing with meaning”, in which marketing becomes a product or service in of itself that people choose to engage with. Gilbreath provides a ton of examples of how marketers can create marketing that is meaningful, like Nike’s social network for … Read moreCreate Valuable Marketing: The Next Evolution of Marketing