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Consumer Behavior

Consumer Psychology in a Recession: Harvard Business School Video

April 22, 2009 by Charles Sipe

Categories Consumer Behavior, Marketing, Marketing Books, Marketing Video Tags Consumer Behavior, economy, harvard business school

Behavior Often Contradicts Attitudes

February 23, 2009 by Charles Sipe

seattle marketing

Categories Consumer Behavior Tags consumer attitudes, Consumer Behavior

The 5 Cent Hot Dog: How Value Attribution Affects Consumer Behavior

February 11, 2009 by Charles Sipe

best marketing books

Categories Consumer Behavior Tags Consumer Behavior, irrational consumer behavior, Sway, Value Attribution

Managing the Environment: A Study on the Broken Window Theory

January 12, 2009 by Charles Sipe

marketing content

Categories Consumer Behavior Tags broken glass theory, Consumer Behavior, cues, priming, suggestions

Predictably Irrational: Marketing Applications of Irrational Decisions

December 4, 2008 by Charles Sipe

Categories Consumer Behavior, Marketing Books Tags Consumer Behavior, Dan Ariely, Predictably Irrational 2 Comments
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