What's Wrong With Microsoft's Marketing

Do you think Microsoft is good at marketing?

Here are some examples of why they are not good. This is a commercial made for an experimental product called Songsmith.

I can’t tell if this is an actual commercial or if it was an internal joke, but it is pretty ridiculous.

Here’s another example…

The Microsoft ad campaign in which they filmed lap top buyers looking for a lap top for under $1,000. The problem was that Microsoft was being very inauthentic. CNet reports that Microsoft ad’s ‘average consumer’ is an actress and as the video above alledges, she never even went into the Apple store. One problem is that the ad misleads the viewer to think they are watching real life, when it is pretty evident that the whole thing was staged. If you watch the commercial Lauren says “I guess I’m not cool enough for a Mac”. Is Microsoft saying that the PC is for uncool people?


After reading a blog post titled What Does the Term Marketing Mean, from The Git, I realized that what I am really talking about here is just one small part of marketing. I probably should have titled this post, Why Microsoft’s Advertising Sucks. Another example of why Microsoft’s advertising sucks:


Here’s a piece by Slate that discusses some of Microsoft’s advertising shortfalls.