This is an excellent video of two of my favorite marketing book authors Tony Hsieh, who wrote Delivering Happiness and Seth Godin who has written several marketing classics like Purple Cow. They are also successful entrepreneurs who built Zappos and Squidoo into admired companies.
Here are some of the takeaways from the interview:
-Writing books to make money is a fool’s errand.
-Books spread ideas with authority and are souvenirs of ideas.
-Zappos is a service company that happens to sell shoes.
-You are not born with passion or not.
-We evolved as human beings to fit in.
-Happiness’ best friend is kindness. Passion’s best friend is generosity.
-We are living in a world where going out on a limb is not that dangerous.