While there may not have been any breakthrough marketing books in 2008 like a Long Tail or Tipping Point, there were some good thought provoking reads. Here are ten of the best marketing books from 2008 from a post I wrote for The Executive Marketing Blog.
10. Buying In: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker
9. Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World by Ken McArthur
8. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki
7. Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman7.
6. Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
5. The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It by John Gerzema, Edward Lebar, and Peter Stringham
4. Answering the Ultimate Question: How Net Promoter Can Transform Your Business by Richard Owen and Laura L., PhD Brooks
3. Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
2. Tribes: We Need You to Lead Us by Seth Godin
1. Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Here are some more intriguing marketing titles you may not have heard of but may be worth checking out.
Always On: Advertising, Marketing, and Media in an Era of Consumer Control by Naomi S. Baron
The Customer Loyalty Solution by Arthur Middleton Hughes
Brand Storming: Managing Brands in the Era of Complexity by Garry Titterton and Michele Fioroni
Pain Killer Marketing: How to Turn Customer Pain into Market Gain by Henry Devries, Chris Stiehll
Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion by Lucas Conley
33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking by Juliette Powell
The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI by Leslie Moeller and Edward Landry
Beyond Price by Mary Kay Plantes and Robert D. Finfrock
Accidental Branding: How Ordinary People Build Extraordinary Brands by David Vinjamuri
Prove It before You Promote It: How to Take the Guesswork Out of Marketing by Steve Cuno and Michael, PhD Shermer
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! by Paul Gillin
Are there any 2008 marketing books that you recommend or think were left off the list?
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