Video Clip of Martin Lindstrom Explaining Some Marketing Tricks

Buyology explores the question of why we buy and this clip is of Martin Lindstrom explaining some of the things marketers do to persuade people to buy even though the individual might not even realize they are being swayed.

Some of the examples he talks about is when retailers advertise “buy one get one free” but the two items is actually smaller in volume than just buying one larger item that costs less. Another “trick” is when a sign limits the amount you can buy such as “Limit 3 per customer” which adds some scarcity into the mind of the shopper.