Factors to Consider for a Local Business Website Renovation

by Chris Marentis 

Have you ever considered the age of your website? The internet has been around for a while now, and if your website has been around for a while without any updates, it might be time for a change. With all the new gadgets, links, and other add-ins for websites, consider remodeling your local business page to ensure it’s current and optimized.

Are you using website analytics?

First off, use tools to view how well your site is currently doing, as well as how well it’s done in the past. Use this information to see what focal points need to be tackled. Your local business site can tell you a lot about how well you’ve been doing in the past, such as how many visitors you’ve had, how long they’ve stayed on your site, how many sales you’ve had, and more. Google Analytics is a great tool to use for tracking website success (or lack thereof).

What about your website look and feel needs a makeover?

Next, look at your page and try to figure out what it is that needs an update. If this is difficult for you, due to the fact that you’re the one who created it to begin with and it will always be perfect just the way it was originally meant to be, it might be wise to get some insight from friends or employees; people who may not be as emotionally attached to it as you are.  Others are able to give you more insight on what’s still effective and what just doesn’t seem to work anymore.

After receiving some insight from others, take their advice and make a list. Include all the pros and cons others have told you about the site. Maybe even list them in priority order by what still seems most affective and what seems least. This will give you an idea of what needs the most work.

What’s the competition doing?

It may be wise to see how well your competition is doing with the local business site they have. See what you think works on their site compared to yours to get some ideas on what you should do with your local business site.

Be patient as you make the needed changes.

Take note that, in the end, you may realize your site needs a complete makeover from top to bottom for a better look and feel, in addition to better visibility and optimization, so it may be time to make a complete change to your website.

If this all sounds appealing, and a realization comes over you that maybe it is time for a redesign of your local business website, you may want to consider hiring a professional to make it happen as quickly, efficiently, and effectively as possible. Remember, to make and create a website with the look and feel you want with full optimization, it can be a long and tedious task, but it is a necessary one if you want to stay ahead of the competition.

Chris Marentis is the Founder and CEO of the Surefire Social Marketing System. Through Surefire Social, Chris leverages website development, social media marketing, and search engine optimization to generate leads to boost business.