Start A Blog Starting a blog can be a great way to put your online marketing skills on display. You can show potential employers that you can create quality content, earn links, and build an audience – things that many companies need to excel in online marketing. Ideally you should create your blog on a [...]
In a competitive economy, learning and knowing your target market like the back of your hand is essential to succeeding and differentiating yourself from competitors. The advantages of understanding how to learn about your target market and capitalize on it are many: Ability to relate with your customers and thus improve your marketing message Improved [...]
If you are looking to develop advanced knowledge in the area of search engine optimization, Search Engine Optimization Secrets is one of the best books you can read. It is written by Danny Dover who has helped companies like SEOMoz and Yelp achieve great results in search engine rankings and this book explains the important [...]
The Beancast is an awesome marketing podcast that was created by Bob Knorpp. He leads a lively and entertaining panel discussion of the week’s past news in marketing and advertising and the guests include some of the best minds in marketing. Here is a list of my favorite Beancasters to follow on Twitter. Bob Knorpp [...]
Rand Fishkin, the founder of the awesome SEO software and tools company SEOMoz, recently gave this excellent presentation at a Hackers and Founders meetup that makes a case for inbound marketing and provides actionable things to attract customers through this channel. If you haven’t tried SEOMoz, they have a free 30 day trial that is [...]
There are some helpful and inexpensive marketing tools available that can help you test how people interact with your site. FiveSecondTest FiveSecondTest is all about getting user’s first impressions. Testers view your website, designs and/or mockups in the span of just 5 seconds and then answer your survey questions. Fivesecondtest sends you the results with [...]
Email is, without a doubt, the fastest, easiest, most cost-effective way to reach your customers. Deciding to use email for your marketing efforts is the easy part. But the next decision becomes a little more challenging: How do you manage your email marketing efforts? Before you decide what’s best for you, you’ll need to take [...]
The following is a guest article by Sharon Shapiro. Social media is an essential marketing tool for any business these days, and as of recently a new Google-powered social network has entered the scene. Google+, which recently became available to Google Apps users, allows businesses to create pages. Through this social network, your business can [...]
There were several valuable marketing books that were published in 2011 that can help improve your marketing knowledge and skills or just provide some inspiration. Here are our picks for the best marketing books of 2011: Enchantment Guy Kawasaki wrote this modern version of How to Win Friends and Influence People and talks about how [...]
After hearing so many stories of people who have lost a huge percentage of traffic from the Google Panda Update, I finally experienced the dreaded Panda first-hand. On October 14th, traffic on Cool Marketing Stuff took a nose dive. According to Matt Cutts, there was a minor Panda update on October 14th. Over the last [...]
The following is a guest article by Zachary James. Sitting back and looking forward to the coming year, I have thought about the key elements of SEO and what I have learned from simply talking to other SEO consultants in the field. As we wind down 2011 and begin to gear up for 2012, here [...]
The forever recession (and the coming revolution) Seth’s Blog Seth Godin says the industrial age is fading away and the opportunities of the revolution of connection. Reasons to Consider a Career in Online Marketing Marketing Professor Good reasons why online marketing is a promising and rewarding career. Are you a speed and sputter marketer? Drew’s [...]
Steve Jobs introduces the Think Different advertising campaign and explains Apple’s philosophy on marketing. “To me marketing is about values”. It’s a very complicated and noisy world and we don’t have a chance to get people to remember much about us. We have to be really clear about what we want people to know about [...]
We have the great privilege of talking to Maria Ross, founder of the marketing consultancy Red Slice and author of the book Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget. We discussed how she got started in marketing, her advice for succeeding in the corporate marketing environment, and her [...]
In this presentation Mike Volpe from Dreamforce, CMO of HubSpot, discusses the negative aspects of marketing automation and makes a case for inbound marketing. You can learn more from Mike Volpe by following him on Twitter at @mvolpe or checking out his weekly marketing show Marketing Update. Here are some of my takeaways from the [...]
The following is a guest article by Jonathan Wickham. Conjoint analysis is the preferred technique for investigating the preferences for product features. It is perfect for determining what factors and conditions help the consumer make the actual purchasing decision. The idea is to have conclusive data on what variables the consumers values most. Once you [...]
The following guest article is by Maranda Gibson. A couple of weeks ago, I was in stop and go traffic on a busy street. At a red light I could hear a horn blaring behind me and after glancing in the rearview mirror, I realized it was the guy behind me. I couldn’t hear a [...]
The following article is a guest post from James Madeiros. Most people understand the value of exercise, but higher rates of obesity, cardiovascular disease and diabetes are indicators that knowing does not equal doing; it is often a matter of incentivizing, or demonstrating the potential benefits of exercise in a way that makes it more [...]
The following article is a guest post by Christian Arno. More and more companies are using social media to promote their business and connect with customers – it is now an essential part of the marketing mix for most businesses. Social media platforms, such as blogs, Facebook, Twitter, YouTube, forums and more, have a number [...]
The following article is a guest post by Christine Connor. Many marketers agree that social media forms one of the most important and powerful components of any successful marketing strategy. That being said, it is far from the easiest proverbial ‘nut’ to crack and those really looking to be successful would do well to invest [...]
