How To Create Your First Campaign In LinkedIn

When working in LinkedIn’s Campaign Manager, it is important to understand how to create a campaign the right way. Today, I will walk you through how to properly set up a campaign with proper targeting rules. How To Start To start creating your campaign you will click the white “Create Campaign” button at the top … Read moreHow To Create Your First Campaign In LinkedIn

How to Use Ahrefs to Create a Data-Backed Content Strategy

You’ve probably been there. You put your blood, sweat, and coffee into a killer blog-post of 2,000 words with a strong composition and actionable advice. With research, writing, and editing you’ve spent a good couple of days working on that bad boy. And now you’re eager to see the likes, shares, and comments drip in … Read moreHow to Use Ahrefs to Create a Data-Backed Content Strategy

The Most Accurate (and Free) Way to Track Google Rankings

Organic rankings on Google are widely misunderstood, and ranking data is often obtained improperly and misinterpreted as a result. Naturally, if you are conducting an SEO campaign, you will want to review ranking data; otherwise, you will not have an easy time evaluating whether your efforts are having a positive or negative result. The good … Read moreThe Most Accurate (and Free) Way to Track Google Rankings

5 Ways to Boost Your Marketing Campaign With Animation

Video has become a critical component of marketing campaigns these days. A recent study by Nielsen found out that Facebook marketing videos boost brand awareness by 32-65%, increase purchase intent by 44-72%, and enhance video recall by 47-74% during the first 10 seconds of a video. These statistics speak for themselves. And within the umbrella … Read more5 Ways to Boost Your Marketing Campaign With Animation

How to Influence Online Behavior: The Smarter Screen

The Smarter Screen is a new book about influencing people’s behavior while they are spending several hours a day staring at screens. Author Shlomo Benartzi is a professor at UCLA’s Anderson School of Management and has applied behavioral economics to help Americans increase their savings rates with Richard Thaler. Benartzi writes, “My hope is that … Read moreHow to Influence Online Behavior: The Smarter Screen